Room 01
8–10 foundersHiring & Delegating
It's Not Them, It's You: How To Architect A Team That Scales Without You.
What you decide
Who you hand off first, and the role that buys your calendar back.
For impact-driven women founders
scaling to 7 figures and beyond
The woman who built it
is not the woman who scales it.
A one-day mastermind where business and identity meet. Be seen at the level you are. Leave seen at the level you are becoming.
In the press
Free · 3 minutes · 8 questions
What's your Scaling Signature?
Find the strength you scale from, the era you are in, and the three rooms that take your business further.
01 — Where you are
You are worthy of the next level.
Stage 01 · Building
From the ground up.
Startup mode. You are the product, the sales team and the operations.
Stage 02 · Founder-dependent
It works. It runs through you.
Clients, revenue and a real team. And every decision, sale and yes still waits on you.
You are hereStage 03 · Founder-led
You lead it. It runs without you.
The business moves, and you lead from the CEO seat. This is where SEEN takes you.
Where SEEN takes youSixty seconds on SEEN
1:00
One minute on why this room exists, who it is built for, and what you walk out with.
02 — The room
Knowing your worth and knowing how to scale. They're a married couple. So we put them in one room.
03 — Take the free quiz
04 — Eleven rooms
These aren't presentation rooms. Each is a mastermind room of 8 to 10 founders, with dedicated time on you and your business. You spend the day in three.
Room 01
8–10 foundersHiring & Delegating
It's Not Them, It's You: How To Architect A Team That Scales Without You.
What you decide
Who you hand off first, and the role that buys your calendar back.
Room 02
8–10 foundersIdentity
Identity To Income
What you decide
The version of you that scales, named out loud, and the first thing she does differently.
Room 03
8–10 foundersVisibility
Invisible At $500K Is Invisible At $2M
What you decide
Where you need to be seen next, and the story you tell when you get there.
Room 04
8–10 foundersSEO & Organic Growth
While You Were Avoiding SEO...
What you decide
The searches your clients already make, and how you show up in them on Google and in AI search.
Room 05
8–10 foundersTrust & Conversion Systems
Trust Is Not Luck. It's Architecture.
What you decide
The trust system that turns attention into clients without you in every conversation.
Room 06
8–10 foundersRevenue Generation
Revenue Is a Conversation: Close More Without Chasing
What you decide
Your next revenue conversation, and the deals already sitting on your table.
Room 07
8–10 foundersPresence & Power
You Can't Charge $50K If You Don't Transmit $50K
What you decide
Your price, said out loud without flinching, and how you carry it into every room.
Room 08
8–10 foundersFinancial & Operational Strategy
High-Leverage Strategy: More Revenue by Doing Less.
What you decide
Where more revenue comes from by doing less, and what you stop doing first.
Room 09
8–10 foundersAI
Cancel the Subscriptions: The AI Stack That Actually Scales
What you decide
Which subscriptions you cancel, and the AI stack that actually scales.
Room 10
8–10 foundersOperating Style & Leadership
Lead How You're Wired: Your Operating Style Is Your Growth Strategy
What you decide
How you're wired to lead, and the growth strategy that fits it.
Room 11
8–10 foundersRevenue Operations
Inside a 9-Figure Revenue Engine: The RevOps to Scale
What you decide
The revenue engine your business runs on, mapped from first touch to paid.
05 — The leaders and founders in the room with you
Not a stage. Not a podium. CEOs who have already broken through, at the table with you, working on your business beside you.
Khryzza Kelley
Host · CEO & Founder, On Fridays, We Scale
308 roles built across 187 businesses. No VC, no paid ads.
Hiring & Delegating
Chantelle Lisette
Co-host · CEO & Founder, She Is Worthy
A global networking community for women, built from scratch.
Identity
Veronica Bahn
CEO, Be Visible with Veronica
3x international bestselling author. Grew her own platform 420%.
Visibility
Christine Schick
CEO, My Business Blitz
16 years in web and search. Builds sites that rank on Google and inside AI search.
SEO & Organic Growth
Carrie Rene Thomas
Co-CEO, Becoming Irresistible · Founder, Solasta Digital
Built her own AI system and turned visibility into a math equation that books clients.
Trust & Conversion Systems
Diana Sabatino
CEO, Think Tank International
Four decades of strategy. She finds what's really blocking growth and builds more consistent revenue.
Revenue Generation
Deborah Lee Kagan
Author · Creator of Your Midwife to a Turned On Life®
Nearly two decades teaching women to own the room and name the price without flinching.
Presence & Power
Regina Gulbinas
Business Strategist · Founder, Regina Gulbinas
24 years. 150+ companies turned from underperforming to high-revenue and high-profit
Financial & Operational Strategy
Dr. Karen Semien-McBride
CEO, MKCircle Enterprises, LLC / CEO Institute
Three doctorates and creator of the Operational Style Assessment. She teaches founders to lead the way they're wired.
Operating Style & Leadership
Daphne Gray
CEO & Founder, Gray Adventure Strategies
20+ years in business and operations. Human-first AI that cuts busywork and makes room for the work that needs a human.
AI
Galen Wood
Chief Revenue Officer, ClickFunnels
Galen Wood, CRO at ClickFunnels, built its inside sales team from zero to $1M in four months, drawing on 25 years as a fitness entrepreneur and founder of Move Fitness.
Revenue Operations
+
More announced as they lock in.
The full lineup is named before October 23.
An exclusive session
In the Room with Shameca Tankerson
Disrupting the boundaries determining what you believe is possible.
A globally recognized business strategist, TEDx speaker, and bestselling author, Shameca led her company to #310 on the Inc. 5000 with 1,836% growth and has helped entrepreneurs across five continents generate over $25 million in revenue. Her work sits where identity and growth meet, built on the belief that who you are as a leader shapes what you’re able to create.
Intimate, unfiltered, and only for the 75 people in the room.
#310
Inc. 5000
1,836%
Growth
$25M+
in Client Revenue
Featured in Forbes, CNN & The Wall Street Journal
What founders say about On Fridays, We Scale
There is absolutely no way I could have done that before.Christine SchickCEO, My Business Blitz
None helped my business as much as On Fridays, We Scale.Melanie SterlingCEO, Trillium Sage Publishing
It clarified what I actually want to build, and I baked it straight into my moonshot.Amber HeinrichFounder, Spirit Stone Wellness
I set a non-negotiable floor for what my business runs at. Not a goal. A baseline.Micaela Benavidez-SosaFounder, PRAEVA
06 — The day · 11.11
Not a conference. You do the talking and the deciding, and you leave with a plan half done.
Part 1 · The Mastermind
9:00 AM – 4:30 PM
Arrival & Registration
9:00 AM · Breakfast bites
Worth Comes First
with Chantelle Lisette
The 60 Minutes That 10xes Your Entire Business Model
with Khryzza Kelley
Your First Room
8–10 founders at your level. Your business gets the floor.
Your Second Room
Not a presentation. A working mastermind on your next move.
Your Third Room
Matched to where you are, and where you're going next.
Scaling & Building What's Next
Transition to Part 2
4:30 PM
Part 2
4:30 PM on
Wellness & Connection Evening
Work hard. Rest and relax harder.
The Colony House, Anaheim. Fly into John Wayne (SNA), about 20 minutes away. Doors open at 9:00 AM, so arrive the night before.
07 — Your seat
Three rooms, a curated lunch, your plan and the evening. Registration closes October 23.
Your seat includes
Pay in full or choose a flexible plan.
Seats are non-refundable but fully transferable. If your calendar breaks, send another founder in your place.
The most expensive cost is staying where you are.
You can't ask your business to become bigger while you're still making yourself smaller.
Not sure yet? · Free
Step into the preview room
Our free masterclasses. Feel the standard of the room before you take your seat.
08 — Questions
No. It's a mastermind, not a conference. Part 1: the mastermind. Your business gets the spotlight, with dedicated time in curated rooms alongside women founders at your level. Three rounds of dedicated breakouts, based on where you are and where you're going next. Part 2: the Wellness & Connection Evening.
After you register, we send you a short form. That's what helps you and our team build and curate your rooms and your experience for the day.
October 23, or the moment the 75th seat is claimed, whichever comes first.
Yes! We welcome all genders. SEEN is built around impact-driven women founders, and everyone building alongside them has a seat at the table.
From
Where you are
To
Next level
Passenger
You
Flight
SN 1111
Date
11 Nov 26
Boarding
9:00 AM
Gate
11
Seat
3 rooms
Class
CEO
Terminal
Anaheim
Being seen is what forces the becoming.
You have a seat at the table. You are the table.
Mission. Moved. Million. Made.
November 11, 2026 · The Colony House, Anaheim · Registration closes October 23